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SEO, or Search Engine Optimization, is the art of enhancing a website's visibility on search engines like Google. It involves strategic techniques to improve rankings, drive traffic, and boost online presence. From keyword research to on-page optimization and backlink building, SEO encompasses various practices aimed at organic growth. It's a dynamic field, constantly evolving alongside search engine algorithms. SEO experts navigate this landscape to ensure websites stay competitive and relevant in search results, ultimately maximizing their online reach and impact.
