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This keyword signifies a strong purchase intent. Users searching with "buy" are actively looking to acquire a product or service, indicating they are further along in the buying process than those simply researching or browsing. Targeting "buy" keywords allows businesses to connect with potential customers who are ready to make a transaction. It's crucial to optimize content and ads to cater to this intent by highlighting pricing, availability, financing options, and calls to action that encourage immediate purchase. Effective strategies include using persuasive language, showcasing customer testimonials, and offering limited-time promotions to convert interest into sales.