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<p>RAHUL BISWAS Toronto, ON, Canada (437) 539-9239 rahul.baisas@gmail.com ACCOMPLISHED TEACHER AND MARKETING COMMUNICATIONS PROFESSIONAL WITH TEACHING EXPERIENCE IN PREMIER UNIVERSITIES IN USA AND COROPORATE EXPERIENCE IN MULTINATIONAL COMPANIES IN CANADA. PROFESSIONAL PROFILE 	Teaching, Tutoring, Advising, and Mentoring Students. Advising for Further Studies and Career. 	Teaching – ESL (English as a Second Language), Advanced English, Business English, Spoken English. Mathematics, Statistics. Business Studies, Economics, Marketing. Extensive Knowledge of English Literature. 	High Expertise in English Writing – Mass Media, Digital Content, Academic Writing (Essays, Academic Papers, Research Papers), Published Writing in Mass Media, Academic Scholarly Journals. Writing Corporate Executive Reports. 	Conduct In-Class Lectures, Discussions, Group Projects, and Presentations. One-on-One, Individual and Group Tutoring. Online, In-Person. 	Develop Course Curriculum, Syllabus, Lesson Plans, and Instruction Materials. 	Prepare, Assess and Grade Examinations and Give Corrective Feedbacks to Students. 	Teach Students in Large U.S. Universities on Subjects - English Writing and Communications Courses. 	Tutor School and College / University Students in Canada on Subjects - English, Marketing and Mathematics Courses. EDUCATION Ph.D. Coursework, University of Connecticut, Storrs, CT, USA. Major: Marketing Communications. M.A., University of Alabama, Tuscaloosa, AL, USA. Major: Communication. M.A., University of Calcutta, Calcutta, WB, India. Major: English. B.A. (1984), University of Calcutta, Calcutta, WB, India. Major: English. Minors: Economics, Political Science. TEACHING EXPERIENCE – CLASSROOM (USA) University of Kentucky, Lexington, KY, USA, Aug 1993-May 1994. Teaching Assistant. 	Conducted teaching, tutoring, and advising students. Developed course curriculum, syllabus, lesson plans and instruction materials. Delivered instruction and lecture and engaged students in discussion and group projects. Prepared and evaluated examinations for English Communication and Writing Courses (Mass Media and Business Writing). University of Connecticut, Storrs, CT, USA, Sep 1991-May 1993. Teaching Assistant. 	Performed teaching, tutoring, and advising students. Developed course curriculum, syllabus, lesson plans and instruction materials. Delivered instruction and lecture and engaged students in discussions, group projects and presentations. Prepared and evaluated examinations for Marketing Communications Principles and Theory and Research Courses. WORK EXPERIENCE Tutor/ Teacher, Jan 2019-Present. Toronto, Canada. 	Conduct advanced consumer insights, marketing research and analytics, and marketing strategy programs to direct business decisions that maximize revenue for premier corporations. Marketing Insights and Strategy, Apr 2015-Present. Toronto, Canada. Kolkata, India. Consultant. 	Consult clients on marketing research and marketing communications strategies. Perform business communication – writing business reports and delivering presentations. Direct impactful business strategies to maximize revenue for premier companies. 	Engage in teaching of clients on new methodologies and business solutions. Guide clients toward data and insights-based decision making. Clients Include: ResearchnConsulting, Virgin Mobile, Novartis, Grafton Apparel. Publicis Groupe, Sep 2012-Mar 2015. Mumbai, India. Director, Research Services. 	Developed cutting-edge consumer insights, market research and analysis programs and directed marketing, brand and communications strategies to drive revenue growth. Performed business report writing and presentations. 	Trained, educated, and motivated staff to develop their expertise and reach maximum potential. Managed client relationships and consulted executive board, C-Suite on research, analytics, insights, and optimal marketing mix. Clients Include: Garnier, Nestle, Shoppers Stop, Café Coffee Day. Nissan Canada Inc., Jan 2011-Jun 2012. Toronto, Canada. Market Intelligence Manager. 	Planned, managed, and implemented best-in-class market research, consumer insights, analytics, and strategic marketing programs. Developed and maintained strong relationships with stakeholders and cross-functional teams. 	Educated business stakeholders on new methods and solutions. Conducted teaching, training, and mentoring staff. Marketing Insights and Strategy, May 2007-Dec 2010. Toronto, Canada. Consultant. 	Performed effective client management, conducted advanced marketing research and analytics and consumer insights programs, and directed impactful marketing strategies to drive optimal business growth. Clients Include: Goldfarb Intelligence Marketing, Microsoft, AB-InBev, Del Monte. BBDO Canada, Aug 2005-Apr 2007. Toronto, Canada. Manager, Customer Insights. 	Developed and implemented cutting-edge customer insights, marketing research and analytics programs and directed impactful marketing, brand and communications strategies for Fortune 500 corporations in FMCG, technology and casino industries to drive revenue maximization and profit optimization. Clients Include: Campbell Soup, Mars, Dell Computers, Fallsview Casino. Sears Canada, Jul 2003-Jun 2005. Toronto, Canada. Senior Marketing Analyst. 	Performed marketing analytics and insights programs including marketing mix, pricing strategy, and advertising and promotion effectiveness and gave strategic directions to maximize incremental sales. SCHOLARLY RESEARCH ACTIVITY Journal Publications, USA 	Biswas, R., Riffe, D., & Zillmann, D. Mood Influences on the Appeal of Bad News. Journalism Quarterly, Vol. 71, No. 3. USA. 	Zhu, J.H., Milavsky, J.R., & Biswas, R. Do Televised Debates Affect Image Perception More than Issue Knowledge? Human Communication Research, Vol. 20, No. 3. USA. Conference Presentations, USA 	Biswas, R., Riffe, D., & Zillmann, D. Selective Exposure to Good & Bad News as a Function of Mood Management. Paper presented at the Annual National Conference of the International Communication Association, Miami, FL, USA. 	Zhu, J.H., Milavsky, J.R., & Biswas, R. Do Televised Debates Affect Image Perception More than Issue Knowledge? Paper presented at the Annual National Conference of the Association for Education in Journalism and Mass Communication, St. Louis, MO, USA. TECHNOLOGY EXPERTISE 	Office Productivity Software: Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint, Outlook). 	Data and Statistical Analysis Software: SPSS, SAS, Adobe Analytics. PERSONAL Canadian Citizen.</p>

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