It is an established fact now that the entire exercise of marketing is going to be done on the internet. The companies that want to succeed in their domains of operations and want to be the best in their industry should really look forward to improving their presence on the net. Another established fact is that it is the search engines that are the travelling ships in the ocean called internet. The companies that want to really move ahead on the ladder of success need to make the good use of the search engines and also need to have a robust web presence.